Technologies had a great impact on the gambling industry in the XX century. On one hand, they help operators to advance their products and receive higher incomes. On the other hand, they bring benefits to players: the market is getting more customized, develops and becomes segmented.

Artificial intelligence has become one of the most notable technological novelties in the gambling industry. Together with augmented reality and recommendation engines, it has literally breathed new life in the industry.

Kostandina Zafirovska, CEO at BToBet, pointed out how developers of modern gambling solutions use artificial intelligence: it helps them to create more personalized products.

According to her, it was not difficult to integrate artificial intelligence in the gambling industry. In years of using the technology in various fields, huge implementation experience has been accumulated for big systems, for example, finance sector. Gambling industry has used similar patterns.

“Incorporating other technological achievements in the gambling industry really helps to tailor casino offerings, saving lots of money for companies,” BToBet’s CEO believes. She adds that now players have a better experience and new products are developed based on user preferences and needs. The industry will continue to benefit from the trends in the future.

Kostandina Zafirovska explains how products can be personalized for specific users, customized using artificial intelligence. Technologies enable it thanks to the collected data about players that come to the platform. Analysis of user behavior provides sufficient information to offer definite games to players. It includes information on how players move on the platform, how much they deposit and withdraw.

CEO of BToBet predicts that the majority of operators will use artificial intelligence in the future as it provides a possibility to increase revenues while cutting on costs. The expert sees huge potential for artificial intelligence in gambling: for example, training of personnel and assistance to employees of online casinos.