Advertising and promotion of gambling on the Internet is not an easy task. For example, online casino sites have to overcome many challenges in order Google search engine publish them in the top of certain search results. To get to the top, it is necessary to meet many requirements.

Complex conditions force companies to use SEO to manage targeted traffic. Adficient has developed several practical tips for gambling marketing.

1. Form link profile

First, you must clean up client's link profile. Each site that links to yours, creates a backlink. It is used to promote the online platform. If the sites linking to your website are low-quality sites or are seen as spam websites by search engines, the backlink is doing more harm than good. To avoid this, you need to create a list of backlinks to your site and monitor your ratings.

2. Use Google Disavow service

If you have a lot of negative backlinks, you need to buy sites to cancel these links. If you cannot do this, send a request to Google on ignoring backlinks using the Google Disavow tool.

3. Check onpage search engine optimization

Once the negative links have been rejected, it is important to check the search engine optimization on the page in two stages:

► verify the site code for readability and availability of the required information;
► check the design for ease of navigation and the ability to retain customers on the online platform.

Users should easily find information on the site – it will allow them to familiarize themselves with the content and stay on the site to read it.

4. Rebuild backlinks

Rebuilding profile backlinks is the most time consuming part. An experienced SEO team usually uses such strategies: guest posting and content promotion in order to form backlinks.

First, a tiny percentage of sites will be listed on the first page of Google within one year, but soon this figure will increase if SEO team work professionally.

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