SIS, the provider of online betting services, started a cooperation with the large UK bookmaker William Hill. The partnership is aimed at creating a Greyhound Service. It is a bet on dog races in Ireland and the UK.

Due to this deal, live broadcasts will feature a watch & bet format, meaning a live presentation of the contest participants’ photos on Betting TV. Such an innovation has become available since the beginning of 2018.

An employee of William Hill noted that the company welcomes dog racing, and the possibility to see images right from the venue will be great news for fans of the industry.

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